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How to Start a Mom Influencer Agency Today
1,042 words, 6 minutes read time.
Hey mama, let us talk about how you can start a mom influencer agency today.
It is one thing to be a mom influencer, but imagine how much more satisfying it would be to be the one making money from other influencer moms?
In this post we will explore four steps to get you to own your mom influencer agency.
What is a Mom Influencer?
A loose explanation is a mom who influences other mothers. This mom influencer shares her mom life on social media. Displaying her day and the products she uses for herself and her kids. Mom influencers are phenomenal for brands because if you trust a brand enough to use it for your kids! Then is an easy sell to anyone watching your journey.
Why Brands Love Mom Influencers?
As mentioned above, moms create great credibility for brands. When a mother trusts a brand to use in her home and on her kids, that is a huge vote of confidence, and it signals to other moms to get the same brand. Another plus for brands is that moms gather in mom groups online and offline, this is the perfect time for their brands to get organic referrals.
Can you see where I am going with this? You can create an agency that brings these two-match made from heaven, duo together and make it a win, win, win deal.
How to Start a Mom Influencer Agency?
- Pick a niche within the motherhood space
- Create a website
- Write up an influencer contract
- Take in sign ups
- Reach out to brands
- Market your business
Now, let us talk about how to start. First, you are going to have to pick a niche. Motherhood is a vast topic; you are going to need to break it down. That looks like, an agency that is looking for mothers who are into gluten free products for their children, or mothers who are into cloth diapers, or moms who are interested in Montessori toys etc. The point is to get very clear about what kind of influencers you are looking for within the motherhood space.
Create a Mom Influencer Agency Website
You have your niche, and you have a list of brands you would like to reach out to. Now, you are going to create a multivendor website that will help you easily take in sign-ups for your influencer moms. This site will also make it easy for brands to browse for their ideal influencer. The videos below explain how to start a multivendor site and how much it will cost you. Or learn more from this post Best Online Business to Start with R2000
Write Up Your Mom Influencer Contracts
It is important for the moms who sign up to know exactly what they are signing up for. Make sure that you clearly lay out the rules of engagement. Your contract must stipulate how much a mom influencer makes from each deal. How much the mom influencer makes, this can be expressed in percentages.
It is important to also make them aware that the videos or posts they make may not belong to them, this will be based on what is negotiated with the brand/client. It is also vital to lay out how you will approach tax issues. Will you pay them with the tax already deducted or are they responsible for paying their own tax. I am not a tax practitioner, so for this part, it is important to consult a tax authority.
Reach Out to Brands
Create a portfolio in order to reach out to brands effectively. Brands want to see what your influencers are capable of before signing on. This means your agency must require mom influencers to submit video auditions. These video auditions will be posted on your website. Your job is to then group the auditions based on brands and send those links to specific brands when reaching out.
Brands understand the value mom influencers bring to their business, so do not be shy to negotiate fair compensation for your agency and your mom influencers.
Market Your Mom Influencer Agency
From the moment you decide that this is the business you are going with, start marketing your mom influencer agency. Go to mom groups and urge them to sign up if they are looking to make extra money on the side. This is an easy sell for those who already share parts of their motherhood journey online. These mothers are not getting paid, and you can be the bridge between them and the brands they already use.
Conclusion
All in all, this is a relatively low start-up business that promises to bring in reoccurring income. If you do this right and put in the effort needed to get it up and running, you can have a semi- passive income business in no time. You can also add in up sells, but we will talk about that in another blog post. For now, let me know if this business sounds like something you want to take on?
For more help with this business, you are welcome to join my Mom Business Hub Membership, at just R99 per month. In the membership, I help mothers go from concept of the business to execution. We learn all there is to learn about starting and running an online business. To join, simply click the link below.
Until next time, I wish you the courage to live the life of your dreams!
Bye, Mama Xx
Mandisa Avutia
Online Business Mom Coach. I am in the business of helping mothers create and run online businesses that are authentically them so that they can have semi to passive income. To enable them to spend more time with their children, making memories that will last a lifetime.
My favourite thing is to spend time with my kids, and every mother deserves that joy! My other fav thing is to drink rooibos while reading a great book! And when I’m not with a book or my kids, I am out and about meeting new women to help fill my cup.
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